Tim Ware is a multimedia sales veteran who has spent the last decade selling Connected TV advertising through utilization of programmatic advertising technology. Tim has worked on groundbreaking media initiatives throughout his career at a wide array of news, sports and entertainment brands including Crackle / Redbox / Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL and InterZine Productions.  Tim is currently SVP of Programmatic Sales and Revenue at Crackle Connex; managing programmatic sales, revenue, measurement, data and ad tech partnerships.  Prior to joining Crackle, Tim was Regional VP of Agency and Brand Partnerships at Telaria (Magnite), establishing programmatic video deals with major agencies, brands, and broadcasters as that Video SSP was beginning.

Previously, Tim served as VP of Advanced Television at Tremor Video tasked with identifying advanced TV solutions for Tremor’s demand and supply side businesses, including technologies such as AlphonsoTV and TruOptik.  Tim also worked with Tremor’s top publishers including Scripps Networks, Fox, and Hulu.  Tim began his career as a national, regional, and local television buyer with an expertise in sports sponsorships at McCann-Erickson and Saatchi & Saatchi.